Creating your local SEO strategy Take stock of your services and products. Optimize your Google My Business listing. Submit key business information to directory listings. To help you optimize your business for local SEO, we've created a comprehensive guide that includes local SEO tips and tools.
Google suggests that 80% of users search online for local businesses, while 50% of users doing a local search on mobile devices for a company visit their store within a day. However, companies continue to miss out on the opportunities offered by local SEO. If this is your case, here's how to get started with local SEO. Be sure to avoid the most common mistakes when focusing locally.
Local SEO is about increasing the visibility of online searches so that nearby online search engines can find your business. These can be physical businesses with physical locations, such as a grocery store or a dentist's office, or service area companies that operate in a certain geographic area, such as an electrician or a household cleaning company. Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments.
BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links. So, once you've optimized the title tags and the body text with traditional SEO approaches for websites, it's time to use these strategies designed specifically for local small business websites. It's not the Google My Business type, the kind of local SEO that job boards, home listing sites and domestic delivery services have to consider. For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating.
Find out how to develop your local presence through outreach with other businesses, schools and local events in this video from Moz Academy. Since most local searches have incredibly strong commercial intent, it's also worth ranking on local SERPs. Citations are important because they help local businesses to appear in online searches, and when local businesses actively manage their sources to ensure the accuracy of the data, they encourage trust in these online lists. Learn how to be more successful in selling your services and how to set customer expectations for local SEO.
Google's local algorithm is a horse of a different color compared to the something organic that most SEOs are familiar with. Like local blogs, local directories are strongly associated with a geographical area and are well indexed by search engines. Miriam Ellis is here to help you identify which key points of your local SEO plan you've addressed and which ones still need a little attention. The local search ecosystem describes the existence of several websites, directories, platforms and applications that list, distribute and share information about local businesses.
By adding the right schema markup for local businesses to your website, you're telling Google that you're a local business and not a big brand. While these sites don't always have a local focus, local search engines may consider them sources of dating. This is why creating content, optimizing your pages and creating backlinks are still VERY important for local SEO rankings. .