Increase your chances of being included in Google's local package by learning the 25 local search ranking signals for which you should optimize. Here you will learn about 25 specific local positioning signals that you must understand and optimize to get the best possible performance in local search. You might know Google Business Profile by its previous name, Google My Business. Requesting your Google business profile is easy and free.
However, it's a strong ranking signal, so it's important that you request your Google business profile and that your name, address and profile are consistent. This is another of the many local SEO ranking factors that Google uses to determine how well you rank. Local SEO is a competitive field, but for most companies there's still room to grow and improve. When local SEOs suggest that a particular element affects rankings, that statement is based on work experience, not on internal knowledge of information owned by Google.
Your study of local search ranking factors will continue as long as you are dedicated to marketing local businesses. One of the main advantages of local SEO is that it increases your search rankings, which gives you the opportunity to gain greater visibility and, consequently, trust. This is a task that you can be aware of using Local RankFlux, the only tool for monitoring ranking fluctuations for local searches. In essence, it all boils down to focusing on a local audience and using search engine optimization techniques that promote local businesses in search results.
This expert tip helps take the guesswork out of local SEO so you can dedicate your time and energy to the right places. Optimizing your business for local searches is more important than ever, especially as more and more consumers are looking for local services online. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. Local search has become increasingly important over the years when it comes to a company's SEO strategy.
As you can see, appearing at the top of local search results, especially in Google's local package, can greatly increase your chances of getting better visibility, especially on mobile devices. Google's local package consists of a user making a query with local intent and the three most relevant Google results appear above the organic listings. In other words, a local SEO specializing in working with self-service restaurants may realize that Google is largely weighing a factor such as “popular times” for this industry, while a colleague who works with tax accountants may believe that this factor has almost no relationship with their customers and is much less important than something like the authority of the links that accountants obtain. Reputable local businesses can find it difficult to compete for local rankings when Google allows spammers to dominate the review space.