A “local search query” is a search question that someone types into Google when searching for a service or store in their geographical area. Examples of a local search company might be a plumber, a restaurant, a retail store, or a lawyer. Local search ads allow businesses to appear and stand out in the local results section of a Google search.
Local SEOis a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results.
A strong Google presence and a local SEO strategy are the keys to bringing more people to your business, whether you have a few hundred locations or just one. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business. Because local search ads appear at the top of search results, the first thing a voice-assisted device will provide you with is a local result for the query. In fact, 50 percent of users visit a store one day after performing a local search and, in addition, 80 percent of local searches convert.
If you understand each of the fundamental pillars, you can prepare yourself (and your customers) to succeed in local searches and conquer Google's local algorithm. However, most companies forget one of the essential steps of digital and local marketing, optimizing their search rankings and their presence on Google, in other words, doing local search marketing. The local package and your Google Business profile are a valuable platform for strengthening your online visibility and interacting with a local audience. As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time.