Local SEO Tips Optimize for Google My Business, participate in social media and add posts to Google My Business, make sure your name, address and phone number are consistent on the Internet, optimize online directories and appointments, perform a local SEO audit, improve your internal link structure. Now that smartphones are part of our daily lives, it's natural that many people use their phones to search for information and local businesses. Uberall commissioned a study, which found that 82% of respondents had used their mobile devices to perform a search “near me”. This shows how much people use their phones to perform local searches.
You never know when Google will introduce new features to its SERPs for local searches, but you can count on these changes coming soon. That's why it's essential to always be aware of local SEO. By implementing these 10 practical elements, you'll ensure that your company not only takes advantage of lucrative local searches, but also has a strong foundation when new SEO features are introduced. And if you don't have the bandwidth to make these settings, you might want to try a local SEO audit or look for an SEO service provider for small businesses.
You can follow these 10 steps to set up a winning local SEO plan. In Step 1, you identified some terms that summarize what your company offers. In Step 2, you researched your competitors to see what keywords they were targeting. Best practices for creating landing pages include having optimized H1, H2 and H3 headings, writing keyword-optimized core content, including internal links, adding images, and optimizing them for mobile search.
Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. We've had a lot of problems with Google My Business (GMB), so if you hit your head against a brick wall, you're not alone. However, requesting your business listing and filling in the content of your business listing is essential for your local SEO listing, especially for your local Google package and SERP results. Don't be discouraged if your company's category doesn't appear in the list, as there are more than 2000 categories, they have some weird ones, so do your best to find the one that makes the most sense for your company.
Use main keywords and LSI whenever possible when completing your content, as this represents almost 20% of your chances of getting into the local package. Keep an eye out for any spelling errors, address and phone number discrepancies, duplicate ads and resolve them to improve your local SEO. That's why it's important to be strategic with respect to your local SEO, making sure you cover all your bases and giving your company a competitive advantage. Local directory listings and citation creation are a great way to optimize your website for local SEO.
It may take a little time, but there are different tools (if you're willing to pay for them) that can help make this a little less overwhelming. As a local business, you have the opportunity to appear in both the main organic search results and the local map package at the same time. Later on, you'll use local SEO tools to search for these terms, identify geospecific keywords, assess search volume and, ultimately, decide which keywords to target on your website. Once you've determined that your website needs local SEO, it's time to create a strategy to increase your local rankings and website traffic.
Your local SEO potential isn't as powerful if you bundle it all on a single page, because search engines tend not to see your brand as an authority in a specific area. Link building is an important part of SEO in general, but building localized links can look a little different than building links for other sites. If you search Google for important keywords related to your company and below it appears a map with 3 listings (also known as a map package), local SEO can help you grow your business. It could even help boost your local SEO strategy if you know what information to consider and how to make the most of it.
Including your company name, address, and phone number in these directories will not only help visibility, but it will also boost your local SEO. There's nothing like creating content that speaks to or relates directly to a local topic to capture the attention of your local customers. Having social media signals that point to your location is another advantage when it comes to positioning yourself in local SEO. Here, you'll follow the best practices of on-page SEO to ensure that your site is optimized for local search.