Alternatively, an easy way to find local keywords is to use Google search results. Type your main keyword and scroll down to the bottom of the page. There you'll see a section called “related searches”. Let's start with the basics, okay? Local keywords form the foundation of your local SEO strategy.
Keywords are words or phrases with which you optimize your SEO to increase your chances of being found in relevant searches on search engines such as Google and Bing. Local keywords are keywords that have been modified for a specific location. Whatever keyword research tools or matrix of options you choose to use, there are a few fundamental steps that will help you create a strong list of local SEO keywords. Keep in mind that this list should be reviewed and updated regularly to ensure that you don't miss any opportunity to include new search terms in your local SEO campaign.
With these simple steps, you can create a perfect list of keywords to complement your local SEO strategy. There are many case studies that show how small businesses can benefit from local keyword research and SEO optimization. Local SEO is valuable because it helps small businesses reach potential customers who are looking for products or services in their area. With steps one through four completed, you now have a well-researched, relevant, and up-to-date list of keywords to help you in your local SEO efforts.
Launching your local SEO is an absolute priority if you want to achieve one of those top three positions. Keyword research is one of the main pillars of marketing success for any local business seeking greater visibility in local search results. Using keyword modifiers allows you to focus your efforts on specific areas or types of searches to get specific traffic and get better results from your local SEO efforts. The goal of keyword research for local SEO is to find the most searched and relevant terms for your industry.
That's why it's important to boost your local SEO by also focusing on page SEO, social signals and link building, which gives your website a solid foundation. In addition to your website, there are other places where you'll want to include your keywords to help with your local SEO strategy. Of course, if you don't want to do any local keyword research on your own, you can find an SEO partner who can do it all for you (v. These tools are free to use and can provide you with a really good starting point for your local SEO keyword research).
It's been said that marketing is both a science and an art, and that's definitely the case when it comes to local SEO keyword research. The world of local SEO is changing forever, but there are a few proven ways to stay ahead and secure a top spot.