Consider the different locations and areas you serve. You want to identify keywords for your local SEO that belong to your geographical location. Any company that has a physical location or serves a geographical area can benefit from local SEO. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business.
Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments. BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links. I'm going to explain some of the techniques you can implement to get results from your local SEO campaigns.
Since most local searches have incredibly strong commercial intent, it's also worth ranking on local SERPs. Inbound links are attractive opportunities to boost your local SEO: every inbound link tells Google that you're a legitimate company, and inbound links can also increase your domain authority. By analyzing the link profiles of the local sites I've worked with, I've noticed that more than 90% of a local site's backlinks tend to point to its home page. The world of local SEO is changing forever, but there are a few proven ways to stay ahead and secure a top spot.
The only thing to keep in mind here is that local search has to be something that potential local customers are looking for. Like local blogs, local directories are strongly associated with a geographical area and are well indexed by search engines. While these sites don't always have a local focus, local search engines may consider them sources of citations. Become the local authority in your industry by promoting meetings, news, employees, and other educational content from the local industry on your blog.
By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas. Local SEO will help your audience find you when they search online if you have a store or service area. One of the interesting things about local SEO is that there are a lot of small tactics that can make a big difference. Whitespark offers local listing management, recommends where to include your company, examines your competition and robustly develops and monitors citation growth for better rankings in local searches.
By adding the right schema markup for local businesses to your website, you're telling Google that you're a local business and not a big brand.