Local search is any search aimed at finding something within a specific geographical area. Local search algorithms are widely applied to numerous complex computational problems, including problems in computer science (particularly artificial intelligence), mathematics, operations research, engineering, and bioinformatics. Some examples of local search algorithms are WalkSat, the two-option algorithm for the street vendor problem, and the Metropolis-Hastings algorithm.
Local SEOis the practice of search engine optimization for local search results.
Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. Organic listings are another great opportunity for your local business to appear among motivated search engines when Google determines that the query has a local intent. Local search algorithms move from one solution to another in the candidate solution space (the search space) by applying local changes, until a solution that is considered optimal is found or a deadline has elapsed. As you can see, local search is an essential channel for companies of all types that serve local customers: franchises, retail chains, stores called Mom %26 Pop, financial services brands, service providers, business brands and SMEs alike.
So, while local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics.