Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. Keyword research for local SEO is the process of finding keywords that people use when searching for local products and services. Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments.
If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business. And while writing about general topics will appeal to a large number of people, sometimes it's more important to focus better and write about local or industry news to attract a local audience. When it comes to local link building, pretty much every link building strategy that works for non-local websites will also work for local dentists, pizzerias, and locksmiths. Here are some local SEO tools that are useful for keeping your business consistently in front of your target audience.
Local SEO will help your audience find you when they search online if you have a store or service area. By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas. Citations are important because they help local businesses to appear in online searches, and when local businesses actively manage their sources to ensure data accuracy, they encourage trust in these online lists. However, if you're looking for more in-depth instructions, videos, readings and quizzes to test your knowledge, our local SEO training course might be perfect for you.
Here we explain what local SEO is and we'll guide you to do more detailed reading to help you find your website in your area. Since most local searches have incredibly strong commercial intent, it's also worth ranking on local SERPs. But I do want to briefly show you some fascinating statistics to highlight how important SEO is for local businesses. The only thing to keep in mind here is that local search has to be something that potential local customers are looking for.
By analyzing the link profiles of the local sites I've worked with, I've noticed that more than 90% of a local site's backlinks tend to point to its home page.