Local SEO (search engine optimization) is the process of improving search engine visibility for local businesses, mainly those with physical locations.
Local SEOis the practice of improving your online presence to get more business from local searches. These searches are performed on many search engines, but local SEO focuses on optimizing for Google users. Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search.
The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments. Local SEO is a type of search engine optimization (SEO) tactic that helps your business become more visible in local search results. It is an SEO category that points to a specific location so that a company can position itself in that area. An effective local SEO strategy allows a website to appear at the top of local search results or when a user expects results only from that area.
Local SEO presents a great opportunity to achieve the same results as advertising without a large advertising budget. Backlinks from high-quality websites increase your site's domain authority on Google and can drive additional traffic to your site, further reinforcing your local SEO efforts. These are the niches or industries that can get the most out of local SEO and should make it an integral part of their business strategy. Alternatively, local SEO is designed to help your website rank higher in organic search results within a specific area, such as a city, county, or state.
Ultimately, your SEO consultant will recommend an SEO strategy and a plan that will be presented to you for approval. All companies that have a physical establishment or provide service to any geographical area will benefit from local SEO. However, implementing a local content marketing plan is another way to reach the first local search results on Google. BrightLocal is the best SEO tool for monitoring your online presence (directory listings, online brand mentions, local rankings, etc.).
Even if you're looking to generate foot traffic (as opposed to website traffic), local SEO is still your solution. Local keyword research is the process of understanding how people search for the local services you offer. When it comes to local link building, pretty much every link building strategy that works for non-local websites will also work for local dentists, pizzerias, and locksmiths. The only thing to keep in mind here is that local search has to be something that potential local customers are looking for.
Since most local searches have incredibly strong commercial intent, it's also worth ranking on local SERPs.