How many searches are local searches?

If users want to find a local business online, they turn to search engine users first. People use search engines, such as Google, to find your local business. Nearly half (46%) of all Google searches consist of users looking for local information. These local searches consist of people looking for businesses in their local area or within a specific service area.

Searches by location account for nearly half of all searches on Google. For reference, there are 3.5 billion queries in the search engine every day, and 1.6 billion of them include local items. This is a big push for small and medium-sized businesses to adapt their marketing approach to include the basic SEO strategies adopted locally. Google Business Page plays an important role in controlling your company's online visibility and improving its SEO.

Google classifies you based on this page and allows potential customers to actually search and find you. According to Google Maps statistics, marketers list Maps and local search engines as means of communication for their companies, with 18% and 26%, respectively. According to local SEO statistics, approximately 81.1 billion local search queries are made from mobile phones per year. Most people use their mobile phones to search for products and gather more information before making a purchase.

If the local business has a site optimized for mobile devices, 61% of mobile device users looking for products are more likely to contact it. Despite the impact of COVID-19, brick-and-mortar stores continue to thrive. Local search statistics show that mobile device users convert much faster than other customers. Around 90% of purchases that originate from mobile store searches are made in the physical location.

However, the local SEO strategy not only plays an important role for stores with a physical location, but also for e-commerce stores. If you have a local business, you'll want to implement local search engine optimization (SEO) to increase your chances of ranking, generating traffic and attracting customers. By skipping local SEO, you're missing out on the main channel through which consumers discover local businesses. So why can't you just pay for ads for local services and appear above the organic results in local queries? It seems that local SEO marketers have changed their strategy from an approach focused on rankings to one of conversion and revenue.

In other words, it's not enough to participate in the local SEO race, but also to stay ahead of the rivals. Judging by these local SEO statistics, this marketing strategy is priceless to attract customers to your business. In addition, local SEO specialists believe that their companies have not yet adopted Google's trend of indexing all websites from mobile devices. One of the most important facts of local SEO to keep in mind is that if a user searches for a product on Google (or elsewhere), they have the firm intention of buying it.

So, if you haven't had the chance to create a local SEO strategy, it's time to start. Google has stepped up its efforts to emphasize search intent and will use all the data it has about the user, including location, according to local SEO statistics. In fact, today, there's a specialist for everything, including content SEO, e-commerce SEO, and local SEO. Finally, you'll implement external SEO to create local listings, optimize your Google My Business profile and attract high-authority links to your website.

Local search involves consumers using search engines to find local businesses that offer products or services close to their current geographical location. If that's not enough, an analysis of 500 location-based websites by Milestone's Research department also presents compelling arguments in favor of taking advantage of local SEO strategies. .

Andrea Pedraza
Andrea Pedraza

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