Why does local search matter?

Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood.

Local SEO

works much like normal searches, since the search engine matches keywords with relevant content. However, the ranking factors used to fill in the results differ greatly from those of normal searches. Search engine optimization has become an integral part of marketing for businesses that rely on website traffic.

Optimizing content from search engines such as Google helps your website rank high in search results, increasing the likelihood that consumers will visit your site and interact with your brand. Because people are more likely to interact with a company close to them, local SEO sends targeted traffic to your website and optimizes your conversion rate. Quotes are one of the most important aspects of a successful local SEO strategy and are one of the simplest elements of any campaign. Local SEO, or search engine optimization, allows business owners to improve the visibility of their brand when users search locally.

If you're selling products and services online, rather than through a physical store, you can assume that local SEO isn't for you. It's especially important for small and medium-sized businesses that rely on local customers to take advantage of local search strategies to help attract customers who are looking for a product or service right now. For businesses that rely on the local community to build a customer base, it's nearly impossible to compete for online care without a local search. If you've been working diligently on an inbound marketing strategy for your company and followed all the best SEO practices for your website, tackling local search probably seems like a stretch right now.

As the number of “near me” and voice-activated searches increases, the local SEO strategy is more important than ever. Like any SEO strategy, optimizing for local traffic can be as simple or as complex as your resources allow. Local SEO is one of the most cost-effective ways to increase visibility among a key audience in a short space of time. Local SEO ensures that you can rank well in keywords related to your business and the areas in which you operate.

No matter what industry you operate in, the increase in sales available to local SEO isn't something you can afford to lose. An effective local SEO strategy will increase your ranking when users search for related products and services within the areas in which you operate.

Andrea Pedraza
Andrea Pedraza

Unapologetic bacon expert. Friendly web guru. Evil travel advocate. Avid tv ninja. Proud zombie maven.