Creating your local SEO strategy Take stock of your services and products. Optimize your Google My Business listing. Submit key business information to directory listings. Listen to the most downloaded B2B sales podcast in the world To help you optimize your business for local SEO, we've created a comprehensive guide that includes local SEO tips and tools.
Local search and mobile search go hand in hand (61% of all Google searches are done on mobile devices). This desktop program tracks links, images, CSS, scripts, and website applications from an SEO perspective. Are you curious to know if you have any 404? Or are you wondering if meta descriptions or H1 are missing? Screaming Frog will analyze up to 500 URLs for free and unlimited in its paid version. Improve the performance of your website with this free 3-pack starter pack.
Now that smartphones are part of our daily lives, it's natural for a lot of people to use their phones to search for information and local businesses. Uberall commissioned a study, which found that 82% of respondents had used their mobile devices to perform a search “near me”. This shows how much people use their phones to perform local searches. Whitespark offers local listing management, recommends where to include your company, examines your competition and robustly develops and monitors citation growth for better rankings in local searches.
Keep an eye out for any spelling errors, discrepancies between addresses and phone numbers, or duplicate advertisements and resolve them to improve your local SEO. Inbound links are attractive opportunities to boost your local SEO: every inbound link tells Google that you're a legitimate company, and inbound links can also increase your domain authority. By using your local knowledge, showing your personal approach and being visible, accessible and authentic, you can create great content for your local business. The map package (also known as the local package) is a Google SERP feature that shows the main lists of local businesses and a map.
But even if people don't use a local term in their search query, Google will likely recognize their query as a local search intent. These searches are performed on many search engines, but local SEO focuses on optimizing for Google users. In addition to that, it will help you create great local landing pages and will allow you to add features that you will need as a local business, such as a store locator, to your website. Citations are important because they help local businesses to appear in online searches, and when local businesses actively manage their sources to ensure the accuracy of the data, they encourage trust in these online lists.
A map of local service providers or a calendar of events across the city could add value to your personality and contain very relevant local signs on the page. BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links. You should do it because Google will know that you're focusing on a local audience, but you should also do it because your audience will recognize you as a local business. And while writing about general topics will appeal to a large number of people, sometimes it's more important to focus better and write about local or industry news to attract a local audience.
Local SEO will help your audience find you when they search online if you have a store or service area. With local SEO, companies can use this to position their products and services between local potential customers and those looking for them. Increase your local SEO visibility with easy directory distribution, review management, listing updates and more. .