Creating your local SEO strategy Take stock of your services and products. Optimize your Google My Business listing. Submit key business information to directory listings. Listen to the most downloaded B2B sales podcast in the world To help you optimize your business for local SEO, we've created a comprehensive guide that includes local SEO tips and tools.
Local search and mobile search go hand in hand (61% of all Google searches are done on mobile devices). This desktop program tracks links, images, CSS, scripts, and website applications from an SEO perspective. Are you curious to know if you have any 404? Or are you wondering if meta descriptions or H1 are missing? Screaming Frog will analyze up to 500 URLs for free and unlimited in its paid version. Improve the performance of your website with this free 3-pack starter pack.
Local SEO is the practice of increasing the online visibility of local businesses. It's a similar organic SEO, but with an additional geographical component. Local keyword research is the process of understanding how people search for the local services you offer. BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links.
Citations are important because they help local businesses to appear in online searches, and when local businesses actively manage their sources to ensure the accuracy of the data, they encourage trust in these online lists. Local SEO is essential for smaller businesses that operate regionally, rather than nationally. A map of local service providers or a calendar of events across the city could add value to your personality and contain very relevant local signs on the page. The map package (also known as the local package) is a Google SERP feature that shows the main lists of local businesses and a map.
Your local SEO potential isn't as powerful if you bundle it all on a single page, because search engines don't usually see your brand as an authority in a specific area. There's nothing like creating content that speaks to or relates directly to a local topic to capture the attention of local customers. Including your company name, address, and phone number in these directories will not only improve visibility, but it will also boost your local SEO. By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas.
Whitespark offers local listing management, recommends where to include your company, examines your competition and robustly develops and monitors citation growth for better rankings in local searches. By adding the right schema markup for local businesses to your website, you're telling Google that you're a local business and not a big brand. Once you've optimized your website for local SEO, you should be in a better position to improve your rankings and increase local organic traffic. Local SEO will help your audience find you when they search online if you have a store or service area.
And while writing about general topics will appeal to a large number of people, sometimes it's more important to focus better and write about local or industry news to attract a local audience. By implementing these 10 practical elements, you'll ensure that your company not only takes advantage of lucrative local searches, but also has a strong foundation when new SEO features are introduced. .