What is seo & ppc?

SEO stands for search engine optimization. Although their final objective is the same, they are different concepts that require different techniques and methodologies. A hyperlocal company with little competition and that only requires a few leads per week could probably achieve good visibility in local and organic search results with a little investment or a little bit of personalized SEO. The basic difference between SEO and PPC is that SEO is based on organic results and PPC is based on paid marketing.