The first, and perhaps most important, step in finding local SEO keywords is to specify your location. You must set the areas you want to target for local search. You can segment location keywords that are close to your business or where you're traveling to request a service. Alternatively, an easy way to find local keywords is to use Google search results.
Type your main keyword and scroll down to the bottom of the page. There you'll see a section called “related searches”. Keyword research for local SEO is the process of finding keywords that people use when searching for local products and services. Local SEO consists of ranking keywords with local intent, which means that people who search for them are explicitly looking for local services.
With steps one through four completed, you now have a well-researched, relevant, and up-to-date list of keywords to help you in your local SEO efforts. So, you know that you need to do local keyword research to find the right terms, but how do you choose the best local keywords? Keep in mind that this list should be reviewed and updated regularly to ensure that you don't miss any opportunity to include new search terms in your local SEO campaign. There are many case studies that show how small businesses can benefit from local keyword research and SEO optimization. Here are some local SEO tools that are useful for keeping your business consistently in front of your target audience.
Implicit local keywords are those in which the search engine searches for a local result despite not mentioning its location in the search query. Since local businesses only cover their local area, you won't normally be able to write and rank blog posts on Google that actually generate a lot of business for you. If you serve Los Angeles and neighboring suburbs, you can also target locations such as Santa Monica and Venice Beach with local SEO. Listing Management is Semrush's all-in-one local SEO tool that helps you manage and distribute your company's information.
Local SEO is valuable because it helps small businesses reach potential customers who are looking for products or services in their area. Using keyword modifiers allows you to focus your efforts on specific areas or types of searches to get specific traffic and get better results from your local SEO efforts. Finding keywords for local search is a great starting point for appearing in front of local potential customers, but it's not the only option you have.