Local SEO (search engine optimization) is the process of improving search engine visibility for local businesses, mainly those with physical locations. Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Local SEOis the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments.
Local SEO is the practice of increasing the online visibility of local businesses. It's a similar organic SEO, but with an additional geographical component. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business. If you want to be more visible to local consumers online, you'll need to familiarize yourself with local search engine optimization (SEO).
If the company has not requested its free business profile, it will be impossible for it to appear in the local package, the local search engine or Google Maps. Like local blogs, local directories are strongly associated with a geographical area and are well indexed by search engines. According to Moz's local SEO report, Google My Business signals, including proximity and keywords, are the top ranking factors. When done right, local SEO allows people to find information about your business quickly and easily, bringing them one step closer to the transaction.
As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time. The local search engine is an expanded list of business profiles of local companies relevant to the search. Include local news and events, which will not only boost your SEO, but will also provide useful information to your audience. One of the interesting things about local SEO is that there are a lot of small tactics that can make a big difference.
The only thing to keep in mind here is that local search has to be something that potential local customers are looking for. By adding the right schema markup for local businesses to your website, you're telling Google that you're a local business and not a big brand. By analyzing the link profiles of the local sites I've worked with, I've noticed that more than 90% of a local site's backlinks tend to point to its home page. When it comes to local link building, pretty much every link building strategy that works for non-local websites will also work for local dentists, pizzerias, and locksmiths.
This is why creating content, optimizing your pages and creating backlinks are still VERY important for local SEO rankings.