Local SEO Tips Optimize for Google My Business, participate in social media and add posts to Google My Business, make sure your name, address and phone number are consistent on the Internet, optimize online directories and appointments, perform a local SEO audit, improve your internal link structure. Now that smartphones are part of our daily lives, it's natural that many people use their phones to search for information and local businesses. Uberall commissioned a study, which found that 82% of respondents had used their mobile devices to perform a search “near me”. This shows how much people use their phones to perform local searches.
You never know when Google will introduce new features to its SERPs for local searches, but you can count on these changes coming soon. That's why it's essential to always be aware of local SEO. By implementing these 10 practical elements, you'll ensure that your company not only takes advantage of lucrative local searches, but also has a strong foundation when new SEO features are introduced. And if you don't have the bandwidth to make these settings, you might want to try a local SEO audit or look for an SEO service provider for small businesses.
One of the best ways to improve your ranking on Google is to publish relevant, keyword-rich content on your website. This could be in the form of blog posts, product descriptions, or even informational articles. The more relevant content you publish, the more likely you are to rank higher on Google. To improve local SEO, make sure to also include your city or town in your content.
Add photos, opening hours, categories, email addresses, links and you can even set up instant messaging through Google. Try not to leave anything blank, as completed profiles are more likely to rank higher in search results. You can follow these 10 steps to set up a winning local SEO plan. In Step 1, you identified some terms that summarize what your company offers.
In Step 2, you researched your competitors to see what keywords they were targeting. Best practices for creating landing pages include having optimized H1, H2 and H3 headings, writing keyword-optimized core content, including internal links, adding images, and optimizing them for mobile search. Keep an eye out for any spelling errors, address and phone number discrepancies, duplicate ads and resolve them to improve your local SEO. The same principles of optimizing title tags apply to local business websites, but it's important to note that local search results are often more sensitive to exactly matching keywords in title tags and descriptions.
Make sure you use GMB to your advantage by fully optimizing your ad to improve your local SEO over time. Your local SEO potential isn't as powerful if you bundle it all on a single page, because search engines tend not to see your brand as an authority in a specific area. Once you've determined that your website needs local SEO, it's time to create a strategy to increase your local rankings and website traffic. It could even help boost your local SEO strategy if you know what information to consider and how to make the most of it.
While much of the SEO world spends too much time speculating on new search engine ranking factors instead of focusing on implementation, 26% run a big business, understanding local search ranking factors with the help of studies conducted by companies like Moz helps to better understand the areas that are worth allocating budget to, since they have a positive business impact (and help sites to rank). Including your company name, address, and phone number in these directories will not only help visibility, but it will also boost your local SEO. Later on, you'll use local SEO tools to search for these terms, identify geospecific keywords, assess search volume and, ultimately, decide which keywords to target on your website. Link building is an important part of SEO in general, but building localized links can look a little different than building links for other sites.
Depending on the headquarters of your local business and the area you serve, there are a wide range of places to get relevant local appointments. You can audit your site and establish a data-based SEO plan to improve your rankings, generate traffic and dominate local searches. Otherwise, everything will basically be a shot in the dark, with no idea if local SEO initiatives are generating real results (and additional revenue for your business). The key to local SEO, as to SEO in general, is that you capture someone's attention when they're really interested.
In short, local SEO is about increasing the visibility of your website in search of companies that serve customers in person. That's why it's important to be strategic with respect to your local SEO, making sure you cover all your bases and giving your company a competitive advantage. . .