Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. Any company that has a physical location or serves a geographical area can benefit from local SEO. Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Local SEOis the practice of optimizing a website to increase traffic, leads, and brand awareness from local search.
The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments. By better understanding how local SERPs behave, SEOs can refine keyword lists, adapt content, and create specific campaigns accordingly. In this short chapter, I'll explain some ways that local businesses can make the most of their on-site SEO efforts. This video from Moz Academy will help you learn how to stay ahead of the competition in local SEO and Google Maps.
To start building local links, prioritize creating good quality content, check where your competitors are getting from, contact other nearby companies and generate local citations. By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas. Become the local authority in your industry by promoting meetings, news, employees, and other educational content from the local industry on your blog. In this beginner's guide, we've charted your path to success in local SEO, learn how to develop a solid strategy for your company and take advantage of the tools you'll need to get results.
If the company has not requested its free business profile, it will be impossible for it to appear in the local package, the local search engine or Google Maps. Local SEO is about increasing the visibility of online searches so that nearby online search engines can find your business. Since most local searches have incredibly strong commercial intent, it's also worth ranking on local SERPs. It will show you how to give personality to your local search efforts so that local search engines want to know who you are.
With local SEO, companies can use this to position their products and services between local potential customers and those who are looking for them. For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating. However, since personalization and localization play an increasingly important role in all SERPs, what is local can no longer be seen in its own silo, all search engines and social marketers should improve their understanding. Find out how to develop your local presence by outreach to other businesses, schools and local events in this video from Moz Academy.