What is local search visibility?

Visibility in local searches includes access to on-demand tracking and reporting, as well as the ability to make quick changes and updates to published business information. Sending local searches is a good start, but a full online marketing campaign requires a lot more work. Visibility in local searches is vital for service area companies, boutiques, local stores and physical stores in all sectors. It plays a crucial role in creating brand awareness and driving more business, and it's what makes the difference between an empty store and a busy one, a thriving business and a thriving business.

Is your company relevant to what the customer is looking for? Search engines wouldn't be doing their job right if they provided their users with irrelevant information. The best way to ensure that search engines show you on the results page is to let them know what keywords and topics are related to your business. It should come as no surprise that Google is currently the most used search engine. Become good Google friends and create a Google My Business account so that your new friend knows more about you.

Provide Google with your logo, store hours, address, contact information and some of the products or services you sell. That way, Google will become much more familiar with you. Do you remember how important relevance, prominence, and proximity were? By providing your information to Google, you won't be seen as an outsider. There are many factors that influence your visibility in these searches, but keep in mind that local search continues to grow and change.

To find out which signals are increasing or decreasing in importance, you can consult the annual Moz survey to prepare your strategy manual. Once you start improving each important signal area, you'll be able to serve more people in your geographic region and grow faster.

Local SEO

will improve your online visibility to attract customers to your physical business. The more rivals you have in your area, the more detailed you'll need to optimize local intent to ensure that you're competitive in local searches.

This shows that Google takes location as a signal that determines the appearance of search results, so local search optimization and segmentation by location-related keywords make a big difference for companies with a fixed location, as they improve their visibility in local searches. As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time. Local SEO can make you more visible, help you get new customers and increase visitor traffic to your business without having to worry about competing with large companies. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business.

If you want to increase your visibility in local searches, rank in the featured snippets, appear in the Google Local 3 package and get as much space as possible in Google's SERPs, you have to work on all fronts at the same time. Whether your company was immune to blocking regulations or not, focusing on improving your local SEO strategy is what makes the difference between winning and losing business. While it's intuitive for large multinational companies to score better in broader and more competitive phrases, it's not as intuitive for local businesses to position themselves with more detailed keyword phrases without the additional effort of optimizing local search. You must attract your local customers through news, events or anything specific to the area in which you provide services.

The main difference between global, national, regional and local SEO comes down to the keywords that are used when performing a search. Anyone who operates a physical store can benefit from local SEO and from gaining more visibility through searches. .

Andrea Pedraza
Andrea Pedraza

Unapologetic bacon expert. Friendly web guru. Evil travel advocate. Avid tv ninja. Proud zombie maven.