In any marketing strategy, content creation should represent 50% of organic or SEO spend, and advertisers should invest 15% of their SEM campaign in landing page content. We've helped countless clients recover from the harmful effects of hiring a cheap foreign SEO consultant to work on their website. In extreme cases, we have helped several customers recover from a Google penalty after buying a package of “1000 backlinks” in which they sent spam to their website with 1000 cheap and exactly matching backlinks. The reduction in the purchase of this Gig was almost immediate, and it took more than 6 months to recover the traffic lost during this time.
The next step is to determine the SEO budget you'll need to beat your competitors, and you can get a free SEO consultation to answer that question. A consistent upward trend in SEO spending indicates that marketers are aware of the role that SEO plays in helping prospective customers find their offers. Most SEO projects are based on an advance payment regime, so an SEO specialist will provide continuous optimization services to a website every month in terms of technical updates, link building, content updates and content marketing. Most SEO companies offer a fixed monthly SEO package that you can choose based on your business needs.
On the other hand, if you look at the big picture and see SEO as the long-term strategy that it is, and that depends on you doing your homework to choose the best SEO agency for you, you're more likely to stick with it. Some industries are more expensive than others, for example, the price of dental SEO in Melbourne is much higher due to excessive competition. Not only is SEO cost-effective, but the performance is so great that, once you see the value of SEO, you'll think twice before launching your paid ad campaigns. The price you pay for SEO determines the time spent working on all the SEO factors involved in ranking a website on the first page of Google.
We say that it's better not to do SEO instead of hiring a cheap service, since you can end up paying a lot more to clean up the bad SEO work and sometimes it's very difficult to recover. The goal is to achieve a balance between bad SEO that paralyzes you and no SEO that slowly sinks you down. If you notice an instant drop in traffic the moment you stop investing in SEO services, then you should ask your SEO agency the tough questions. The following SEO price chart should give you an idea of the approximate monthly SEO prices in Melbourne, Sydney, Brisbane, Adelaide and Perth.
Pay-per-performance SEO: Pay-for-performance SEO is based on dynamic pricing that depends on the success of your ranking. When this happens, a business owner has no real way of distinguishing between SEO that is truly worthwhile and SEO that ultimately has no value. Add to that customer service expenses and overhead costs, and you'll see why quality SEO can't be the cheapest SEO available.