Optimize your local web pages Include your target keyword in the URL of your website (the exact keyword is not required). Include your target keyword in the title tag of your website, write a concise and informative meta description, write useful, keyword-rich body content, add images with alternative text optimized for the image. At some point, the package of 7 was reduced to a package of 3 and links to the local directory are no longer sufficient. Search Geek Solutions recorded a 300% increase in the organic visibility of Bloomfield Dental Designs through the development of local content.
In addition, Dallas SEO Dogs eliminated excess old school keywords and reinforced reduced content for a local bar, HIDE, in order to increase organic traffic by 72%. Kanuka Digital optimized the main navigation pages, meta titles and meta descriptions for key local phrases to increase goal conversions by 400% during the first month. Milestone increased organic traffic at Charley Creek Inn, a luxury boutique hotel, by 81% after improving the CMS with a calendar of events. Anna is the assistant editor of Search Engine Journal.
For the past 10 years, Anna has successfully managed it. The 10 best gym equipment in San Francisco or the best exercise tools to use in San Francisco. Local events, festivals, and other public activities in your community are always one of the best sources of local content. When writing with local intent in mind, use a local modifier that connects your keywords to a specific area.
If you're a local company looking to compete in local SERPs, having an active blog will help you improve rankings. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. If you can participate in or sponsor local events, you can get a lot of attention from local news sites. For your local SEO content, having technically structured content means that search engines will be able to better understand the approach of your website.
A landing page created specifically for your local customers, full of localized content and images. And when it comes to optimizing based on local intent, you'll need to have the keywords at hand, know your target audience and a strategy that allows you to position yourself in the local package. If you're writing content on your website, the best thing you can do as a local business is to add local keywords and phrases. It may take a lot of work, but it's the most effective and advanced method of local SEO that will help you gain an advantage over your competitors.
You can include local SEO content anywhere on your website: in your Google Business profile, on landing pages, etc. This type of page should include your physical address, mentions of well-known local reference points, your contact information and, of course, unique and localized content. In the event that the term local is omitted and the query is simply “coffee shop”, Google will continue to recognize the local search intent and will offer the results found in the area, but not the same results as when the modifier was included. If you're a local business that targets a specific area or zip code, all the content on your website is aimed at local residents.