GMB or Google My Business are essentially the most critical part of your local SEO strategy. Make the Most of Social Listening. Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. If your website isn't optimized for mobile devices, do it as soon as possible.
Eighty-eight percent of consumers who perform a local search on their phone will call or visit a business within a day, and about 46% of Google searches focus on local information. Check URLs, title tags, headings, meta descriptions, and content to make sure they include the most important keywords, including local keywords. The location pages for each of your company's locations support local search. Geographically targeted content, in the form of blog posts, case studies and customer success stories, will increase your profile in local searches.
Location-based “About Us” pages, together with Google Maps, increase your profile even more. Forty-nine percent of the highest-ranked local pages include a local image and 17% of them have an embedded Google map. Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. The Search Engine Journal e-book, A Guide to Local SEO, addresses what you need to know about optimizing for local search.
Whitespark offers local listing management, recommends where to include your company, examines your competition and robustly develops and monitors citation growth for better rankings in local searches. Brick-and-mortar businesses that want to outperform the competition must ensure that all local signals from Google's local search landscape are consistent and correct. A map of local service providers or a calendar of events across the city could add value to your personality and contain very relevant local signs on the page. As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time.
When done right, local SEO allows people to find information about your business quickly and easily, bringing them one step closer to the transaction. Local SEO will help your audience find you when they search online if you have a store or service area. Inbound links are attractive opportunities to boost your local SEO: every inbound link tells Google that you're a legitimate company, and inbound links can also increase your domain authority. BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links.
By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas. Citations are important because they help local businesses to appear in online searches, and when local businesses actively manage their sources to ensure the accuracy of the data, they encourage trust in these online lists. With local SEO, companies can use this to position their products and services between local potential customers and those looking for them. Local search engine optimization requires a strategic and specific approach that is different from general SEO.
Monitoring, listening to, and responding to social media boosts local SEO while building a strong online reputation. And while writing about general topics will appeal to a large number of people, sometimes it's more important to focus better and write about local or industry news to attract a local audience. .