Local SEO is a game of two halves because Google shows two types of search results for local searches. These are the results of the “map package” and the results of the “organic” blue links. You can qualify for both. At some point, the package of 7 was reduced to a package of 3 and links to the local directory are no longer sufficient.
Search Geek Solutions recorded a 300% increase in organic visibility for Bloomfield Dental Designs through the development of local content. In addition, Dallas SEO Dogs eliminated excess old school keywords and reinforced reduced content for a local bar, HIDE, in order to increase organic traffic by 72%. Kanuka Digital optimized the main navigation pages, meta titles, and meta descriptions for key local phrases to increase goal conversions by 400% in the first month. Voice search is nothing new for local SEO.
In fact, 75% of people who own smart speakers use them to search for local businesses on a weekly basis. FAQ pages are this close to being my one-stop-shop for everything related to local SEO content. Here are some examples of FAQ pages for local businesses. Special offers and discounts are the crème de la crème for local business owners.
Give your customers what they want by customizing special offers for local residents. Milestone increased organic traffic at Charley Creek Inn, a luxury boutique hotel, by 81% after improving the CMS with an event calendar. From content related to city-specific landing pages to press pages focused on intention, the days when you simply put your NAP on your websites to position yourself in map packages are a thing of the past. Anna is the assistant editor of Search Engine Journal.
For the past 10 years, Anna has been successfully managing her. Listen to the most downloaded B2B sales podcast in the world Local and mobile search go hand in hand (61% of all searches on Google are done on mobile devices). This desktop program tracks links, images, CSS, scripts, and website applications from an SEO perspective. Are you curious to know if you have any 404? Or are you wondering if meta descriptions or H1 are missing? Screaming Frog will analyze up to 500 URLs for free and unlimited in its paid version.
Cheaper than most of its counterparts, Moz Local will ensure that your business listing has been verified on Google and Facebook and will distribute your ad throughout the search ecosystem. In addition, Moz Local will collaborate with data aggregators to help boost listings and ensure that your company gains visibility. Ahrefs helps to check backlinks, which is essential, since these links (directed to your website) indicate the authority of the website. Ahrefs also offers competitor analysis, keyword research, and information about the anchor text of other websites when making backlinks to your site.
BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links. BrightLocal is a complete set of SEO tools created explicitly for the marketing needs of local businesses. BrightLocal also offers customer access and white label reports, making it an ideal choice for both agencies and brands. Improve the performance of your website with this free 3-pack starter pack.
Automated location management services are among the most basic local SEO campaigns. These services help businesses appear in several popular directories (Bing, Yelp, Best of the Web, etc.). Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. It's not the Google My Business type, the kind of local SEO that job boards, home listing sites and domestic delivery services have to consider.
Increase your local SEO visibility with easy directory distribution, review management, listing updates and more. If you search Google for important keywords related to your company and below it appears a map with 3 listings (also known as a map package), local SEO can help you grow your business. Inbound links are attractive opportunities to boost your local SEO: every inbound link tells Google that you're a legitimate company, and inbound links can also increase your domain authority. By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas.
Be the local authority for your industry by promoting meetings, news, employees and other local industry educational content on your blog. Local SEO is about increasing the visibility of online searches so that nearby online search engines can find your business. This video from Moz Academy will help you learn how to stay ahead of the competition in local SEO and Google Maps. With local SEO, companies can use this to position their products and services between local potential customers and those who are looking for them.
Whitespark offers local listing management, recommends where to include your company, examines your competition, and builds and soundly monitors citation growth for better rankings in local searches. However, since personalization and localization play an increasingly important role in all SERPs, what is local can no longer be seen in its own silo, all specialists in social and search marketers should refine their understanding. Miriam Ellis is here to help you identify which key points of your local SEO plan you've addressed and which ones still need a little attention. As a local business, you have the opportunity to appear in both the main organic search results and the local map package at the same time.
It will show you how to give personality to your local search efforts so that local search engines want to know who you are. The paradox of local search has always been that it is one of the most time consuming areas of SEO, and yet the companies that earn the most have the smallest budgets and limited internal resources. . .