Use specific keywords in all the right places. Eliminate anything that slows down your site. Finally, adjust the text on your page. Try to use short, direct sentences (no more than 20 words) in language that isn't too complicated.
And while you should try to avoid single-sentence paragraphs, you don't want them to be too long either. Google PageSpeed Insights is a free SEO tool that scores the speed of your desktop and mobile page on a scale of zero to 100, with 100 being the fastest. You can check this and other factors on your site using the site audit tool. Site Audit performs more than 140 checks to detect various SEO problems, such as slow loading time, the implementation of HTTPS, annotations, web essentials, broken links, and more.
Use it in conjunction with PageSpeed statistics to ensure that your site is up to date. Alternative text, or alternative text, is a brief description of an image. It's still an important Google ranking factor, and MozCast says it still has an effect of more than 20 percent on the results. If you're new to SEO or want to make quick and impactful changes, focusing your efforts on page SEO tactics is a good starting point.
When it comes to SEO and public relations, you can include relevant keywords in public relations locations to naturally convey the value of SEO. Off-page SEO (also called external SEO) refers to any action you take outside of your website to improve your SEO. When developing an SEO strategy, especially for a Fortune 100 website, there are many more steps than those listed in a basic SEO checklist. To maximize the value of your SEO efforts, try to integrate your best SEO practices with other marketing vehicles.
To excel at local SEO, keep your Google My Business account up to date, along with the many other local ad sites online.