Local keywords are keywords that contain location-specific phrases that generate results related to the same geographical location. These keywords help attract people from your area to your business and play an integral role in optimizing your local search engine optimization (SEO) strategy.
Local SEOconsists of ranking keywords with local intent, which means that people who search for them are explicitly looking for local services. Links and brand mentions are a key component of any SEO strategy.
Both links and mentions add legitimacy to your local business, as people cite you in their content. Local SEO keyword research shouldn't be done once. You should review your keywords at least every six months. You might see a lot of similarities with your original research, but you're likely to find new keyword opportunities that you hadn't thought of before.
These local keywords will go a long way in helping you appear in Google's local package and helping consumers find you when they need you. Since local businesses only cover their local area, you won't normally be able to write and rank blog posts on Google that actually generate a lot of business for you. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. Learn how to be more successful in selling your services and how to set customer expectations for local SEO.
The local search ecosystem describes the existence of several websites, directories, platforms and applications that list, distribute and share information about local businesses. With local keyword research ready and the pages created, you'll need a way to track your local keyword rankings. Competing against giant brands in the area of local SEO can be overwhelming, but Dana is here to turn your epic battle into an epic victory. The paradox of local search has always been that it's one of the most time consuming areas of SEO, and yet companies that can make the most benefits have smaller budgets and limited internal resources.
By better understanding how local SERPs behave, SEOs can refine keyword lists, adapt content, and create specific campaigns accordingly. With steps one through four completed, you now have a well-researched, relevant, and up-to-date list of keywords to help you in your local SEO efforts. In this beginner's guide, we've charted your path to success in local SEO, learn how to develop a solid strategy for your company and take advantage of the tools you'll need to get results. In this webinar, Dan discusses the results and discusses the implications for his local SEO strategy.
The world of local SEO is changing forever, but there are a few proven ways to stay ahead and secure a top spot. Local SEO is about increasing the visibility of online searches so that nearby online search engines can find your business.