The difference between a local search algorithm (such as beam search) and a full search algorithm (such as A*) is, for the most part, small. Local and global optimization techniques try to find the best possible solution using different routes. With local SEO, companies have the opportunity to rank high in local search results, which are usually more relevant and personalized for users, making it easier to find what they are looking for. A local search will most likely be used to find restaurants, plumbers, or stores in your area.
Global keywords are the opposite of local keywords and include keyword phrases that don't contain a physical address or location. However, it's important to keep in mind that local and global SEO strategies require ongoing attention and effort if you want to stay ahead of the competition and reach new customers online. In addition, local search SEO allows you to better compete with larger companies that have a greater online presence, as well as with companies that have physical locations closer to yours.