SEO is important because it helps you establish yourself as an expert in your field and attracts traffic to your website, while helping you promote your business organically and for free. If you're not sure how important SEO is, you're not alone. Only 36% of small businesses actually have an SEO strategy. SEO helps generate long-term value for your brand.
A good ranking and a favorable location help raise your brand's profile.
Local SEOfor small businesses is key to improving your conversion rates. This is mainly because SEO attracts relevant traffic that is already interested in your product. As a result, the sales opportunity increases, thus achieving a better conversion rate.
That's why small businesses that want to create better brand awareness (whether locally or expanding nationally) should invest in SEO and start getting the top positions in KEY terms related to their business. Local SEO aims to optimize your digital properties for a specific area, so that people can find you quickly and easily, bringing them one step closer to a transaction. SEO professionals do this by optimizing the brand's website and its content, including local citations and backlinks, as well as regional listings relevant to the location and the business sector to which the brand belongs. In particular, SEO helps consumers when they need it, and implementing strong, quality SEO on a brand's website and digital properties will benefit brands and their marketing efforts.
As detailed in the benefits mentioned above, local SEO is very important and can help you maintain a competitive advantage in a business environment full of fierce competition. Local optimizations focus on specific neighborhoods, towns, cities, regions and even states to establish a viable medium for a brand's message at the local level. The more mature your local SEO strategy is, the greater your chances of attracting traffic and generating leads or sales. However, one has an optimized local SEO presence, while the other still depends solely on traditional marketing efforts.
Local SEO improves that visibility and allows potential customers to find the answers and the companies that offer those answers. But even a site that hasn't implemented a bunch of intense SEO recommendations will improve over the basic SEO best practices employed in an honest website with a decent user experience. Now, let's take a look at some of the most relevant benefits of optimizing local SEO for your small business. Being able to offer them authentic recommendations from their colleagues for your business as a result of your reputation management activity is a big plus and underlines why local SEO is important.
These links, whether from a local source, such as your city's newspaper, or from an industry-specific site (such as the local chamber of commerce) can increase your authority and credibility, which will help you position yourself as an expert in your field. Investing in local SEO is a proven way to put your small business in the spotlight and attract all relevant customers. Content marketing and link building are necessary to establish prominence and relevance, two of the fundamental pillars of local SEO rankings. Whether you have a physical location or provide services to a particular geographical area, local SEO allows you to better connect with people in your neighborhood, town, or city.