Local keywords are keywords that contain location-specific phrases that generate results related to the same geographical location. These keywords help attract people from your area to your business and play an integral role in optimizing your local search engine optimization (SEO) strategy.
Local SEOconsists of ranking keywords with local intent, which means that people who search for them are explicitly looking for local services. Local SEO is valuable because it helps small businesses reach potential customers who are looking for products or services in their area.
Find out how to develop your local presence through outreach with other businesses, schools and local events in this video from Moz Academy. In this webinar, Dan discusses the results and discusses the implications for his local SEO strategy. Google's local algorithm is a horse of a different color compared to the something organic that most SEOs are familiar with. It's not the Google My Business type, the kind of local SEO that job boards, home listing sites and domestic delivery services have to consider.
The success of on-site SEO lies in the technical details, but extensive SEO audits can be too expensive and impractical. Keep in mind that this list should be reviewed and updated regularly to ensure that you don't miss any opportunity to include new search terms in your local SEO campaign. This video from Moz Academy will help you learn how to stay ahead of the competition in local SEO and Google Maps. The paradox of local search has always been that it's one of the most time consuming areas of SEO, and yet companies that can make the most benefits have smaller budgets and limited internal resources.
Since local businesses only cover their local area, you won't normally be able to write and rank blog posts on Google that actually generate a lot of business for you. However, since personalization and localization play an increasingly important role in all SERPs, what is local can no longer be seen in its own silo, all search engines and social marketers should improve their understanding. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. It will show you how to give personality to your local search efforts so that local search engines want to know who you are.
The local search ecosystem describes the existence of several websites, directories, platforms and applications that list, distribute and share information about local businesses.